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Simpson Cheng

Design & Product Development Manager

20 years of experience in different field of product design and creative industry. Worked and created innovative design solutions for Fortune 500 companies, SME and start-ups. Experienced working with realistic budgets and manufacturing restraints Designed and developed products across a wide range of sectors

including Consumer Electronics, Mobile device storage and accessories,

Medical, Defence, Security, Outdoor, Stationary, Gifts and Premiums, Sports Goods, Appliances, Housewares, Toys, POS. Expertise in product transformation - turning concepts from scratch into engineered and manufacturable products.

Strong passionate for new products, excellent knowledge and experience in sourcing. problem solver, comfortable in uncharted territory, new technology, new business models, tight timelines, rapid growth. Ethically driven at all times, a rm believer in the care of people.

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